There are potential customers out there that want the product or service you're selling but how do you find them and attract them to your business? In our online and socialled connected world, that's now easier than ever. There are over 3 billion internet users and over 2 billion of them have active social media accounts.
The good news is that means your potential customers are online, the bad news is that social media is a very busy place and you need to find a way of getting heard. As with any business planning activity, social media needs a insights led strategy, complete with objectives and a tactical execution plan to help you connect with the right people.
We'll take a deep dive into your business to understand what you're about and the objectives you're trying to achieve. We'll then look at your target audience to understand their social media habits, what makes them tick and what type of content will engage them with your business. We'll product a detailed stategy to include:
- Audit of your existing channels
- Competitor review
- Audience Profiling
- Tone of voice
- Content recommendations
- Influencer mapping
- Proposed posting schedule
We'll present the strategy back to you and ensure we set you on the right path to deliver social media activity that will deliver on the objectives of your business.